Love is in the Air Event Guide

Retail Guide - Love is in the Air

Can you feel it? The capital cities are decked out with ribbons and the Artisans Consortium are peddling their sweet wares: Love is in the Air has arrived! But it’s not all roses… the sneaky goblins of the Crown Chemical Co. are plotting to spread their plagued goods to the citizens of Azeroth, and it’s up to you to stop them.

When: Feb. 3-17, 2025
Where: Capital cities of Azeroth

Recent Updates:

Rewards

Love Tokens can be used to purchase mounts you’ll fall in love with (such as Swift Lovebird and X-45 Heartbreaker), battle pets, stylish cosmetic items, and plenty of romance-themed toys, including the Romantic Picnic Basket. This currency is now Warbound and can be traded freely between characters on your account.

retailguide love dress

The Gala of Gifts

New in 2024, the Artisans Consortium has set up shop outside Orgrimmar and Stormwind. They’re concentrating their efforts on providing players a whole new assortment of festive items to spend their Love Tokens on! In addition to new toys and a mount, Love is in the Air now offers new transmog and buff rewards:

Transmog

Purchase new color variations of the Forever-Lovely Rose from the Flower Vendor in Durotar (outside Orgrimmar) and Elwynn Forest (outside Stormwind) for 20 each!

Buffs

The Flower Vendor also sells roses for 5 each. On use, they provide a 10% increase to all primary stats for seven days. The buff doesn’t work in instanced content such as raids, dungeons, or PvP, but it doesn’t get removed upon entering any of this content. The roses all have the same effect; the only differences are the buff color and the flavor text in the tooltip.

retailguide love peddlefeet

Apparel

Dress to impress in a Lovely Dress or Dinner Suit! Visit Lovely Merchants in each faction’s capital cities to purchase a box for 20 .

Note: The green/uncommon quality versions of the Lovely Dresses and Dinner Suits are Bind on Pickup (BoP), can be transmogged while Love is in the Air is active, and replace the former white/common quality versions of the same items. The common quality items are Bind on Equip (BoE) and can be equipped year-round.

If you dare, enter the holiday encounter in Shadowfang Keep and defeat Apothecary Hummel for a chance at two headpieces. As of 2022, these items were not transmoggable, though they can be equipped year-round:

  • Vile Fumigator’s Mask equips players with a gas mask and canisters of overwhelming concentrated perfume.
  • Forever-Lovely Rose equips male characters with a flower clenched in their teeth, and female characters will wear the rose tucked behind their ears.

Finally, Ensemble: Truly Heartfelt Shoulders can be purchased from Kiera Torres or Lythianne Morningspear for 40 .

Pets and Mounts

Toys

From Lovely Merchants, players can purchase:

Heirloom Upgrades

Lovely Merchants also sell the following heirloom upgrades:

Vendors and Other Rewards

Lovely Merchants can be found in capital cities selling seasonally-themed goodies to reward your efforts and get you in the mood for love:

  • Undercity (58, 91)
  • Orgrimmar (53, 66)
  • Thunder Bluff (43, 53)
  • Silvermoon City (64, 67)
  • Stormwind (62, 75)
  • Exodar (73, 56)
  • Ironforge (33, 66)
  • Darnassus (42, 52)
Item
Type
Cost
(5) “Bravado” Cologne
Event Item
1
(5) “STALWART” Cologne
Event Item
1
(5) “Wizardry” Cologne
Event Item
1
(5) “Enchantress” Perfume
Event Item
1
(5) “Forever” Perfume
Event Item
1
(5) “VICTORY” Perfume
Event Item
1
(5) Handful of Rose Petals
Event Item
2
(5) Love Rocket
Event Item
5
(5) Lovely Rose
Event Item
5
(5) Silver Shafted Arrow
Event Item
5
Bag of Heart Candies
Event Item
2
Box of Chocolates
Event Item
10
Dinner Suit Box
Cosmetic Gear
20
Love Boat
Toy
270
Love Fool
Event Item
10
Lovebird Hatchling
Pet
40
Lovely Dress Box
Cosmetic Gear
20
Manufactured Love Prism
Other
40
Peddlefeet’s Lovely Hearthstone
Toy
150
Romantic Picnic Basket
Toy
10
Sturdy Love Fool
Toy
100
Swift Lovebird
Mount
270
Truesilver Shafted Arrow
Pet
40
Living Rose
Pet
40

Activities

There is no shortage of sweet shenanigans to help players earn Love Tokens and collect all of the holiday goodies! The Steamwheedle Cartel suspects the goblins of the Crown Chemical Company are up to no good, and request your help to investigate.

In addition to the main quest line, players can enter Shadowfang Keep to defeat Apothecary Hummel for a chance at epic necklaces and rare goodies, plus complete a series of dailies that involve helping out the Crown Chemical Co. and defeating nefarious enemies.

Quests

Love is in the Air’s main quest line has been completely reworked. Inspector Snip Snagglebolt and Detective Snap Snagglebolt are on the case again! The Crown Chemical Co. has been dealt with, but trouble is still on the horizon.

Start by accepting an introductory quest offered by a Commoner, located in each of the major cities. In Valdrakken, pick it up from an Arcane Projection of Aurora Vabsley or Gabbo Blinkwink. Speak with Luciana Delgado or Mahaja Cloudsong at the Gala of Gifts to get acquainted with the holiday’s new activities! Once you’ve completed these introductory quests, the Gala of Gifts daily quests will be unlocked.

Back in Orgrimmar and Stormwind, players should partner with Snagglebolt and his new companion, O.D.I.E., the robotic canine, to sniff out the new mystery! The following quests all start and end at Inspector Snip Snagglebolt or Detective Snap Snagglebolt.

  • I Smell Trouble
    • Use O.D.I.E.’s Remote Control to find clues around Storm wind or Orgrimmar.
    • Reward: 15
  • An Unwelcome Gift
    • Kill eight Crown Chemical Co. members around Stormwind or Orgrimmar.
    • Reward: 15
  • Raising a Stink
    • Meet Snagglebolt at the entrance to Shadowfang Keep in Silverpine Forest.
  • Crushing the Crown
    • Use the Artisanal Bon-Bombs to destroy Crown supplies and kill Crown members.
    • Reward: 50
  • The Stench of Revenge
    • Speak to Snagglebolt to enter the Crown Chemical Co. battle and defeat Apothecary Hummel.
    • Reward: 50

Each day of Love is in the Air, pick up a quest from Gabbo Blinkwink or Aurora Vabsley. This quest will reward you with 10 Love Tokens as well letting you revisit some lovely destinations in Azeroth.

Self-care dailies can be picked up from Ying or Ning and will reward 10 Love Tokens.

retailguide love dungeon

Holiday Dungeon/Boss

Gather your friends or use the dungeon finder to return to Shadowfang Keep and defeat the Crown Chemical Co.’s undead apothecaries before they unleash a new plague! Upon entering, players can grab a Perfume Neutralizer or Cologne Neutralizer to use in order to be immune to abilities used by Apothecary Hummel or Apothecary Baxter.

The fight is quite simple and goes fairly quick, especially with well-geared players. Defeating the trio will give you the chance to receive the following loot from Apothecary Hummel:

Scenic Getaway Portal

Love is in the air of Valdrakken! Look for this festive portal near the Valdrakken bank, or other faction capitals and at the Gala of Gifts. Prepare to be whisked away to help others while you revisit interesting sights around Azeroth.

Achievements

There are 19 achievements to earn during Love is in the Air, including the event meta which awards the title <Name> the Love Fool.

  • Removed in 2024, these achievements are now a Feat of Strength and no longer obtainable:

 

About the Author

Astrael

Arcane mage for life, pet and mount collection completionist, achievement hunter, and lover of all things lore.
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