Retail Guide - Love is in the Air

Can you feel it? The capital cities are decked out with ribbons and seasonal vendors are peddling their sweet treats: Love is in the Air has arrived! But it’s not all roses… the sneaky goblins of the Crown Chemical Co. are plotting to spread their plagued goods to the citizens of Azeroth, and it’s up to you to stop them.

When: Feb. 6-20, 2023
Where: Capital cities of Azeroth

Recent Updates:

  • 2023: Blizzard announced that the X-45 Heartbreaker mount has an increased chance of being in your first Heart-Shaped Box each day for all level 60+ characters.
    • In the newly launched Trading Post, completing Love is in the Air activities can get you a total of 750 Traveler’s Log points.

Rewards

Love Tokens can be used to purchase mounts you’ll fall in love with (such as Swift Lovebird and X-45 Heartbreaker), battle pets, stylish cosmetic items, and plenty of romance-themed toys, including the Romantic Picnic Basket.

retailguide love dress

Apparel

Dress to impress in a Lovely Dress or Dinner Suit! Visit Lovely Merchants in each faction’s capital cities to purchase a box for 20 .

Note: The green/uncommon quality versions of the Lovely Dresses and Dinner Suits are Bind on Pickup (BoP), can be transmogged while Love is in the Air is active, and replace the former white/common quality versions of the same items. The common quality items are Bind on Equip (BoE) and can be equipped year-round.

If you dare, enter the holiday encounter in Shadowfang Keep and defeat Apothecary Hummel for a chance at two headpieces. As of 2022, these items were not transmoggable, though they can be equipped year-round:

  • Vile Fumigator’s Mask equips players with a gas mask and canisters of overwhelming concentrated perfume.
  • Forever-Lovely Rose equips male characters with a flower clenched in their teeth, and female characters will wear the rose tucked behind their ears.
retailguide love peddlefeet

Pets and Mounts

Toys

From Lovely Merchants, players can purchase:

Heirloom Upgrades

Lovely Merchants also sell the following heirloom upgrades:

Vendors

Lovely Merchants can be found in capital cities selling seasonally-themed goodies to reward your efforts and get you in the mood for love:

  • Undercity (58, 91)
  • Orgrimmar (53, 66)
  • Thunder Bluff (43, 53)
  • Silvermoon City (64, 67)
  • Stormwind (62, 75)
  • Exodar (73, 56)
  • Ironforge (33, 66)
  • Darnassus (42, 52)
Item
Type
Cost
Event Item
1
Event Item
1
Event Item
1
Event Item
1
Event Item
1
Event Item
1
Event Item
2
Event Item
5
Event Item
5
Event Item
5
Event Item
2
Event Item
10
Cosmetic Gear
20
Toy
270
Event Item
10
Pet
40
Cosmetic Gear
20
Other
40
Toy
150
Toy
10
Toy
100
Mount
270
Pet
40

Activities

There is no shortage of sweet shenanigans to help players earn Lovely Charms and Love Tokens to collect all of the holiday goodies! The Steamwheedle Cartel suspects the goblins of the Crown Chemical Company are up to no good, and request your help to investigate.

In addition to the main quest line, players can enter Shadowfang Keep to defeat Apothecary Hummel for a chance at epic necklaces and rare goodies, plus complete a series of dailies that involve helping out the Crown Chemical Co., gifting Lovely Charm Bracelets to faction leaders, and defeating nefarious enemies.

Quests

Love is in the Air’s main quest line is Investigate the Crown Chemical Co. Completing it will not award Love Tokens, but it will unlock the daily quest for the holiday dungeon.

Spread the love! The Crown Chemical Company will have one of three dailies available every day, all of which involve testing their seasonal goodies on other players by targeting them and using the quest item. All three quests begin and end at a Crown Chemical Company’s Public Relations Agent, who can be found in participating capital cities.

Note: Successfully sampling a product will grant a the Sample Satisfaction debuff denoted by a heart above the player’s head. If a player already has the debuff from someone else, you won’t receive credit for the quest, so look for someone who is still available!

After completing the main questline, players will unlock two more dailies.

Start: Kwee Q. Peddlefeet
End: Each quest’s faction leader

Start: Kwee Q. Peddlefeet
End: Each quest’s faction leader

retailguide love dungeon

Holiday Dungeon/Boss

Gather your friends or use the dungeon finder to return to Shadowfang Keep and defeat the Crown Chemical Co.’s undead apothecaries before they unleash a new plague! Upon entering, players can grab a Perfume Neutralizer or Cologne Neutralizer to use in order to be immune to abilities used by Apothecary Hummel or Apothecary Baxter.

The fight is quite simple and goes fairly quick, especially with well-geared players. Defeating the trio will give you the chance to receive the following loot from Apothecary Hummel:

Achievements

There are 22 achievements to earn during Love is in the Air, including the event meta which awards the title <Name> the Love Fool.

 

About the Author

Astrael

Arcane mage for life, pet and mount collection completionist, achievement hunter, and lover of all things lore.
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments
Scroll to Top